Program for Social Media Optimization (PSMO)

Are you ready to become a social business? How do you know?

Use PSMOTM to assess organizational culture and social business sophistication so you know where your company stands and how best to transition to a business that makes optimal use of social channels.

Program for Social Media Optimization (PSMO)

How PSMOTM Works

  • Take our questionnaire to measure respondent perceptions about the organization’s social media competency
  • Items are classified to show your organization’s cultural profile
  • Your profile is used to determine strategies and tactics that should be implemented